Hacienda La Providencia
Loco Tequila is dedicated to keeping the 18th century-traditions and ancestral knowledge of tequila-making alive when they otherwise might be lost in time.
Loco’s home is the legendary Hacienda La Providencia, in the Valle del Arenal, Jalisco, and is situated at the gateway of the Agave Landscape of the Tequila Valley that was declared a UNESCO World Heritage Site in 2006. Jalisco’s tequila region was classified with Denomination of Origin in 1974 – a recognition only found within five regions of Mexico. La Providencia has been recognized as a part of the Ancient Industrial Installation of Tequila by UNESCO, honoring its centuries of tradition and ancestral knowledge in its production of tequila.
This beautiful Hacienda whose construction began in the middle of the 18th century boasts a neo-Colonial style, and in the 1940’s was known as the main urban distillery of the region. With a lineage of more than 120 years, La Providencia’s agave plantations produce plants that result in an incomparable and rare tequila of significant heritage from the original birthplace of tequila production.
The role of La Providencia in tequila production is not only traditional, but innovation also runs in its DNA: it was one of the first places to use state-of-the-art technology in the production of tequila, and Avelino Ruiz Rosales made it the first exporter of tequila to Europe via the United States under the Providencia Rey brand in the 1920’s. Now, with Loco Tequila, it will become the first distillery to make a Terruno Tequila in the Valle del Arenal, and the Hacienda de La Providencia is once again utilizing the highest quality methodology of 18th century tequila-making combined with Loco’s innovative proprietary triple fermentation technology.
The Loco team is also working on the restoration of the Hacienda de La Providencia. In much the same vein as the creation of the tequila itself, the aim is to recover the splendor of the past, but also take it into the future. The most distinguishing aspects of the property will be restored, including its gardens, furniture, works of art and the historic instruments that Avelino Ruiz Rosales used for tequila production at the time. A grand mural that is located at the entrance of the hacienda will also be restored.
Simultaneously, the team is working on creating space for the construction of a distillery that will be a leader in its quality, care and technology. Spaces will be allocated for each of the steps of the production process: cooking, extraction, fermentation and distillation; and there will also be tasting rooms, a tequila museum, a cave, a hotel and several event spaces.
“Loco is the spirit of origin, an exceptional spirit.”
Within their work to restore the Hacienda, they will also be helping to revitalize the town of El Arenal through historic preservation, renewed interest, growth opportunities and community service. The Loco team, including Juan Pablo Torres-Padilla, the Co-Founder and Managing Partner of Loco Tequila in the USA, are dedicated to building upon the legacy of La Providencia and making sure that their team honors the land and ensures it thrives for generations to come. They also believe that a careful combination of tradition and ancestral knowledge, combined with forward-thinking, crazy ideas are what makes a Loco’s products truly remarkable. “Loco is that virtue that takes us to the limit, to create extraordinary things,” says Torres-Padilla. “We are inspired by the great thinkers throughout history who saw the world from a different perspective and were in constant pursuit of innovation. Loco is the spirit of origin, an exceptional spirit.”