BORN OF HERITAGE AND CELEBRATING INNOVATION.
WHERE ELEGANCE AND CREATIVITY ARE SEAMLESSLY BLENDED
Unswerving dedication that inspires us to achieve perfection.
A passion for our heritage and our obligation to share it.
MISSION
our MISSION
Our purpose is to promote the art of celebrating life by creating a better present and future, proudly carrying the culture of Mexico through its history, legacy, craftsmanship, art and innovative spirit with an exceptional tequila.
Vision
our Vision
Loco is the innate ability to see things that others can’t even imagine. A vision so clear, that nothing will stop us from pursuing it. Creating the possible from the impossible. Unswerving dedication that inspires us to achieve perfection. A passion for our heritage and our obligation to share it.
VALUES
our values
Loco is a state of mind. A fearless energy to challenge the status quo. Daring the establishment to do things differently. An unstoppable force of nature that harnesses artistry into avant-garde evolution. An enriching fulfilled life that exceeds our potential. Reserved for the exceptional few who live life to the fullest. Honoring tradition while simultaneously embracing innovation.
our MISSION
Our purpose is to promote the art of celebrating life by creating a better present and future, proudly carrying the culture of Mexico through its history, legacy, craftsmanship, art and innovative spirit with an exceptional tequila.
our Vision
Loco is the innate ability to see things that others can’t even imagine. A vision so clear, that nothing will stop us from pursuing it. Creating the possible from the impossible. Unswerving dedication that inspires us to achieve perfection. A passion for our heritage and our obligation to share it.
our values
Loco is a state of mind. A fearless energy to challenge the status quo. Daring the establishment to do things differently. An unstoppable force of nature that harnesses artistry into avant-garde evolution. An enriching fulfilled life that exceeds our potential. Reserved for the exceptional few who live life to the fullest. Honoring tradition while simultaneously embracing innovation.
OUR HACIENDA
La Providencia revives and is dedicated to the XVIII century tradition and ancestral knowledge of tequila making, lost in time, creating a legacy of ancestry. A rescued legacy of more than 120 years to produce a tequila of significant heritage. Produced in the legendary Hacienda La Providencia known for being the first to export premium tequila to the US and Europe
in 1920’S.
In 2006 UNESCO recognized Hacienda La Providencia as Ancient Industrial Installation of Tequila a World Heritage Site for its architectural beauty, landscape, contribution to Mexico
and the world’s economy.
OUR PROCESS
Honoring the historic artisanal process in which tequila was originally made in the XVII century. Blending 3 uniquely fermented liquids to create an exceptional tequila comparable to none.
Only Tequila Weber Blue Varietal from El Arenal is used. We use only the purest well water located inside the Hacienda and derived from the Bosque de la Primavera Forest, the purest cleanest area in the region. The water travels to our well and undergoes a natural and lengthy process that requires time and patience.
Utilizing an a-typical fermentation trilogy process, in stainless steel, wooden Pipon tanks, and cement pools. These three elements add a measured complexity and distinction to our tequila that can only be achieved by Loco Tequila. Slow and meticulous small-batch distillation in copper still pots guarantees purity.
